A Twenty-First Century Guide to Aldersonian Marketing Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought

Bibliographic Details
Published in:Springer e-books
Main Author: Wooliscroft, Ben
Corporate Author: SpringerLink (Online service)
Other Authors: Shapiro, Stanley J., Tamilia, Robert D.
Format: eBook
Language:English
Published: Boston, MA : Springer Science+Business Media, Inc., 2006.
Subjects:
Economics
Economics > Methodology
Marketing
Economics/Management Science
Methodology and the History of Economic Thought
Online Access:http://dx.doi.org/10.1007/0-387-28181-9
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Internet

http://dx.doi.org/10.1007/0-387-28181-9
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