European Retail Research

European Retail Research

Bibliographic Details
Published in:	Springer eBooks
Main Author:	Swoboda, Bernhard
Corporate Author:	SpringerLink (Online service)
Other Authors:	Morschett, Dirk, Rudolph, Thomas, Schnedlitz, Peter, Schramm-Klein, Hanna
Format:	eBook
Language:	English
Published:	Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.
Subjects:	Marketing Economics/Management Science
Online Access:	http://dx.doi.org/10.1007/978-3-8349-8099-1 Перейти в каталог НБ ТГУ

Similar Items

Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities /
by: Elsner, Stefan
Published: (2014)

Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
by: Berg, Bettina
Published: (2014)

Strategic Retail Management Text and International Cases /
by: Zentes, Joachim
Published: (2007)

The Impact of Automatic Store Replenishment on Retail Technologies and Concepts for the Out-of-Stocks Problem /
by: Angerer, Alfred
Published: (2006)

Retailing in the 21st Century Current and Future Trends /
by: Krafft, Manfred
Published: (2006)

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
Published: (2014)

Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) /
by: Sreejesh, S., et al.
Published: (2014)

Managing Corporate Brands A new approach to corporate communication /
by: Ormeño, Marcos
Published: (2007)

Estimation of Willingness-to-Pay Theory, Measurement, Application /
by: Breidert, Christoph
Published: (2006)

Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
by: Magin, Vera
Published: (2006)

International Advertising and Communication Current Insights and Empirical Findings
by: Diehl, Sandra
Published: (2006)

Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
by: Wengler, Stefan
Published: (2006)

Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success /
by: Koch, Philipp Caspar
Published: (2008)

Marketing Communication Policies
by: Busch, Rainer
Published: (2007)

Customer Processes in Business-to-Business Service Transactions
by: Frauendorf, Janine
Published: (2006)

A Theory of Marketing Outline of a Social Systems Perspective /
by: Lüdicke Marius K.
Published: (2006)

E-Services Opportunities and Threats /
by: Evanschitzky, Heiner
Published: (2007)

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
by: Dennhardt, Severin
Published: (2014)

Internal Brand Management in an International Context
by: Ravens, Christina
Published: (2014)

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
by: Kastner, Olga Louisa
Published: (2014)

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
by: Bell, Sandra
Published: (2008)

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /
by: Preuss, Christoph
Published: (2014)

Nature-Based Tourism in Mallorca's Natural Areas The Benefits of Tourism for Natural Areas /
by: Wolter, Luisa
Published: (2014)

The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests /
by: Chehimi, Nadine
Published: (2014)

Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores /
by: Binder, Jochen
Published: (2014)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
by: Karamchedu, Raj
Published: (2005)

Storytelling Branding in Practice /
by: Fog, Klaus
Published: (2005)

B2B Brand Management
by: Kotler, Philip
Published: (2006)

International Direct Marketing Principles, Best Practices, Marketing Facts /
by: Krafft, Manfred
Published: (2007)

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /
by: Schönhoff, Alejandro-Marcel
Published: (2014)

The Business Idea The Early Stages of Entrepreneurship /
by: Hougaard, Søren
Published: (2005)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
by: Bickhoff, Nils, et al.
Published: (2014)

Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Management /
by: Prat, Mireia
Published: (2014)

Marketing Cases from Emerging Markets
Published: (2014)

Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain /
by: Doukidis, Georgios J.
Published: (2005)

European Retail Research 2013, Volume 27, Issue I /
Published: (2014)

Business Process Blueprinting A Method for Customer-Oriented Business Process Modeling /
by: Hewing, Michael
Published: (2014)

A Twenty-First Century Guide to Aldersonian Marketing Thought
by: Wooliscroft, Ben
Published: (2006)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
by: Sarstedt, Marko, et al.
Published: (2014)

Uniform Across-the-Board Promotions
by: Jauch, Marc-Oliver
Published: (2014)