APA (7th ed.) Citation

Bell, S. (2008). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Springer eBooks.

Chicago Style (17th ed.) Citation

Bell, Sandra. "International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets." Springer EBooks 2008.

MLA (8th ed.) Citation

Bell, Sandra. "International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets." Springer EBooks, 2008.