International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

Bibliographic Details
Published in:Springer eBooks
Main Author: Bell, Sandra
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Heidelberg : Physica-Verlag Heidelberg, 2008.
Series:Contributions to economics,
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-7908-2030-0
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