International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

Библиографическая информация
Опубликовано в: :	Springer eBooks
Главный автор:	Bell, Sandra
Соавтор:	SpringerLink (Online service)
Формат:	Электронная книга
Язык:	English
Публикация:	Heidelberg : Physica-Verlag Heidelberg, 2008.
Серии:	Contributions to economics,
Предметы:	Economics Entrepreneurship Marketing Economics/Management Science
Online-ссылка:	http://dx.doi.org/10.1007/978-3-7908-2030-0 Перейти в каталог НБ ТГУ

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