International Advertising and Communication Current Insights and Empirical Findings

Bibliographic Details
Published in:Springer e-books
Main Author: Diehl, Sandra
Corporate Author: SpringerLink (Online service)
Other Authors: Terlutter, Ralf
Format: eBook
Language:English
Published: Wiesbaden Deutscher Universitäts-Verlag 2006
Subjects:
Online Access:http://dx.doi.org/10.1007/3-8350-5702-2
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