Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /

Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /

Bibliographic Details
Published in:	Springer e-books
Main Author:	Wengler, Stefan
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher UniversitГ¤ts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2006.
Subjects:	Economics Marketing Economics/Management Science
Online Access:	http://dx.doi.org/10.1007/978-3-8350-9355-3 Перейти в каталог НБ ТГУ

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