Marketing Cases from Emerging Markets
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...
| Опубликовано в: : | Springer eBooks |
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| Соавтор: | |
| Другие авторы: | , , |
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2014.
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| Предметы: | |
| Online-ссылка: | http://dx.doi.org/10.1007/978-3-642-36861-5 Перейти в каталог НБ ТГУ |
Оглавление:
- Introduction.- Socio-Cultural Influences
- Market Orientation and Brand Strategies
- Product Development and Market entry
- Marketing communications and Social Media Marketing
- Conclusion.