When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, th...
| Published in: | Springer eBooks |
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Series: | BestMasters
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-658-04576-0 Перейти в каталог НБ ТГУ |