Measures for Innovating Business Models An Empirical Study of German SMEs /

Measures for Innovating Business Models An Empirical Study of German SMEs /

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SM...

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Библиографическая информация
Опубликовано в: :	Springer eBooks
Главный автор:	Buliga, Oana (Автор)
Соавтор:	SpringerLink (Online service)
Формат:	Электронная книга
Язык:	English
Публикация:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Серии:	BestMasters
Предметы:	Economics. Industrial management. Economics/Management Science. Management/Business for Professionals. Innovation/Technology Management. Business/Management Science, general.
Online-ссылка:	http://dx.doi.org/10.1007/978-3-658-05535-6 Перейти в каталог НБ ТГУ

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