Realizing Business Model Innovation A Strategic Approach for Business Unit Managers /
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Online Access: | http://dx.doi.org/10.1007/978-3-658-05094-8 Перейти в каталог НБ ТГУ |
Table of Contents:
- Definition of business model innovation in established firms
- Placing business model innovation into the arena of corporate entrepreneurship
- A conceptual business model innovation process model
- Business model innovation management practices for business unit managers.