The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions /
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the qualit...
| Published in: | Springer eBooks |
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| Main Authors: | , |
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Springer London : Imprint: Springer,
2015.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-1-4471-6627-6 Перейти в каталог НБ ТГУ |