Marketing Analytics Roadmap Methods, Metrics, and Tools /
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Berkeley, CA :
Apress : Imprint: Apress,
2015.
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| Online Access: | http://dx.doi.org/10.1007/978-1-4842-0259-3 Перейти в каталог НБ ТГУ |