Marketing Analytics Roadmap Methods, Metrics, and Tools /

Marketing Analytics Roadmap Methods, Metrics, and Tools /

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need...

Полное описание

Библиографическая информация
Опубликовано в: :	Springer eBooks
Главный автор:	Rackley, Jerry (Автор)
Соавтор:	SpringerLink (Online service)
Формат:	Электронная книга
Язык:	English
Публикация:	Berkeley, CA : Apress : Imprint: Apress, 2015.
Предметы:	business. Management science. Business and Management. Business and Management, general.
Online-ссылка:	http://dx.doi.org/10.1007/978-1-4842-0259-3 Перейти в каталог НБ ТГУ

Похожие документы

Planning and Designing Effective Metrics
по: Klubeck, Martin
Публикация: (2015)

Mass Customization Opportunities, Methods, and Challenges for Manufacturers /
по: Kull, Hans
Публикация: (2015)

Advanced Negotiation Techniques
по: McCarthy, Alan, et al.
Публикация: (2015)

The Introverted Presenter Ten Steps for Preparing and Delivering Successful Presentations /
по: Tierney, Richard
Публикация: (2015)

University Startups and Spin-Offs Guide for Entrepreneurs in Academia /
по: Stagars, Manuel
Публикация: (2015)

Financial Ratios for Executives How to Assess Company Strength, Fix Problems, and Make Better Decisions /
по: Michael, Rist, et al.
Публикация: (2015)

The Customer Trap How to Avoid the Biggest Mistake in Business /
по: Thomas, Andrew R., et al.
Публикация: (2015)

Success in Programming How to Gain Recognition, Power, and Influence through Personal Branding /
по: Harper, Frédéric
Публикация: (2015)

The Community Manager's Playbook How to Build Brand Awareness and Customer Engagement /
по: Perkins, Lauren
Публикация: (2015)

Winning the Institutional Investing Race A Guide for Directors and Executives /
по: Bunn, Michael, et al.
Публикация: (2015)

The Profitable Supply Chain A Practitioner's Guide /
по: Ganesan, Ramnath
Публикация: (2015)

The Basics of Financial Modeling
по: Avon, Jack
Публикация: (2015)

Trust-Based Selling Finding and Keeping Customers for Life /
по: Monty, David A.
Публикация: (2015)

European Retail Research 2013, Volume 27, Issue II /
Публикация: (2015)

Financial Modeling for Business Owners and Entrepreneurs Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions /
по: Sawyer, Tom Y.
Публикация: (2015)

Managing Your Outsourced IT Services Provider How to Unleash the Full Potential of Your Global Workforce /
по: Upadrista, Venkatesh
Публикация: (2015)

Cultural Heritage and Value Creation Towards New Pathways /
Публикация: (2015)

Commercializing Innovation Turning Technology Breakthroughs into Products /
по: Schaufeld, Jerry
Публикация: (2015)

Strategic International Management Text and Cases /
по: Morschett, Dirk, et al.
Публикация: (2015)

Principles of Mathematical Economics II Solutions Manual, Supplementary Materials and Supplementary Exercises /
по: Vali, Shapoor
Публикация: (2015)

Service Systems Science
Публикация: (2015)

Databases for Small Business Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals /
по: Manning, Anna
Публикация: (2015)

The Sports Business in The Pacific Rim Economics and Policy /
Публикация: (2015)

Innovative Technologies in Management and Science
Публикация: (2015)

Security Planning An Applied Approach /
по: Lincke, Susan
Публикация: (2015)

Introduction to the Analytic Hierarchy Process
по: Brunelli, Matteo
Публикация: (2015)

Bangladesh's Leather Industry Local Production Networks in the Global Economy /
по: Strasser, Joseph
Публикация: (2015)

Lead Markets in Age-Based Innovations Demographic Change and Internationally Successful Innovations /
по: Levsen, Nils
Публикация: (2015)

Individualized Medicine Ethical, Economical and Historical Perspectives /
Публикация: (2015)

Retail Analytics Integrated Forecasting and Inventory Management for Perishable Products in Retailing /
по: Sachs, Anna-Lena
Публикация: (2015)

Uncertainty Management in Simulation-Optimization of Complex Systems Algorithms and Applications /
Публикация: (2015)

Case Studies in Operations Research Applications of Optimal Decision Making /
Публикация: (2015)

Proceedings of the Colloquium on Administrative Science and Technology CoAST 2013 /
Публикация: (2015)

Proceedings of China Modern Logistics Engineering Inheritance, Wisdom, Innovation and Cooperation.
Публикация: (2015)

Probability Distributions in Risk Management Operations
по: Artikis, Constantinos, et al.
Публикация: (2015)

New Perspectives on Corporate Social Responsibility Locating the Missing Link /
Публикация: (2015)

Evaluation and Decision Models with Multiple Criteria Case Studies /
Публикация: (2015)

Socially Responsible Investment A Multi-Criteria Decision Making Approach /
Публикация: (2015)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Публикация: (2015)

Strategy Tools as Symbolic Objects in Managerial Language Games Toward a Radical Constructivist Process Perspective /
по: Djurić, Dragan
Публикация: (2015)