Internet-Based Customer Value Management Developing Customer Relationships Online /
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on...
| Опубликовано в: : | Springer eBooks |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Серии: | Management for Professionals,
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| Online-ссылка: | http://dx.doi.org/10.1007/978-3-319-09855-5 Перейти в каталог НБ ТГУ |