Internet-Based Customer Value Management Developing Customer Relationships Online /
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Management for Professionals,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-319-09855-5 Перейти в каталог НБ ТГУ |