Internet-Based Customer Value Management Developing Customer Relationships Online /
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Management for Professionals,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-319-09855-5 Перейти в каталог НБ ТГУ |
Table of Contents:
- Characteristics of the Concept of Customer Value Management
- Influence of the Internet on Value to Customer
- Conceptual Model of Internet-Based Customer Portfolio Building
- Financial Aspects of Customer Value Management.