Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial mark...

Полное описание

Библиографическая информация
Опубликовано в: :	Springer eBooks
Соавтор:	SpringerLink (Online service)
Другие авторы:	Ford, John B. (Редактор), Honeycutt, Jr., Earl D. (Редактор)
Формат:	Электронная книга
Язык:	English
Публикация:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Серии:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Предметы:	business. Marketing. Leadership. Sales management. Business and Management. Business Strategy/Leadership. Sales/Distribution.
Online-ссылка:	http://dx.doi.org/10.1007/978-3-319-13084-2 Перейти в каталог НБ ТГУ

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