Advances in National Brand and Private Label Marketing Second International Conference, 2015 /

Advances in National Brand and Private Label Marketing Second International Conference, 2015 /

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand nam...

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Bibliographic Details
Published in:Springer eBooks
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor), Sethuraman, Raj (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Springer Proceedings in Business and Economics,
Subjects:
business.
Marketing.
Leadership.
E-business.
Electronic commerce.
E-commerce.
Industrial psychology.
Business and Management.
Industrial, Organisational and Economic Psychology.
e-Business/e-Commerce.
Business Strategy/Leadership.
Online Access:http://dx.doi.org/10.1007/978-3-319-20182-5
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Table of Contents:
  • Part I: Consumer Behaviour I
  • Part II: Strategic Decisions
  • Part III: Branding
  • Part IV: Market Trends and Theoretical Research
  • Part V: Consumer Behaviour II.

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