Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics /

Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into mana...

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Библиографическая информация
Опубликовано в: :	Springer eBooks
Главный автор:	Weiß, Stefanie (Автор)
Соавтор:	SpringerLink (Online service)
Формат:	Электронная книга
Язык:	English
Публикация:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Серии:	BestMasters
Предметы:	business. Marketing Market Research. Leadership. Business and Management. Market Research/Competitive Intelligence. Business Strategy/Leadership.
Online-ссылка:	http://dx.doi.org/10.1007/978-3-658-08672-5 Перейти в каталог НБ ТГУ

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