Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics /
Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into mana...
| Published in: | Springer eBooks |
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2015.
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| Series: | BestMasters
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-658-08672-5 Перейти в каталог НБ ТГУ |
Table of Contents:
- Attitudes as Predictors of Intention
- Demographics and their Limitations
- The Predictive Power of Psychographics
- Managerial Implications. .