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|a Guiltinan, Joseph P.
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|a Marketing management
|b strategies and programs
|c Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
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| 250 |
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|a 6th ed.
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| 260 |
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|a New York
|b mcGraw-Hill
|c 1997
|9 705923
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| 263 |
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|a 9310
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| 300 |
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|a XIV, 463 p.
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| 490 |
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|a McGraw-Hill series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Marketing
|x Management.
|9 131887
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| 653 |
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|a маркетинг.
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| 700 |
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| 700 |
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|a Madden, Thomas J.
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| 830 |
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|a McGraw-Hill series in marketing
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| 852 |
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