Marketing management strategies and programs

Marketing management strategies and programs

Bibliographic Details
Main Author:	Guiltinan, Joseph P.
Other Authors:	Paul, Gordon W., Madden, Thomas J.
Format:	Book
Language:	English
Published:	New York mcGraw-Hill 1997
Edition:	6th ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management. маркетинг. менеджмент.
Online Access:	Перейти в каталог НБ ТГУ

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