Social media use for public relations and reputation management in the university setting
This is an examination of social media use for public relations and reputation management at a mid-sized Canadian university. There has been much study about the use of social media for pedagogical purposes, but less for university public relations purposes. Key observations for best practices inclu...
| Published in: | Цифровое кочевничество как глобальный и сибирский тренд : материалы III Международной трансдисциплинарной научно-практической WEB-конференции Connect-Universum - 2016, 24-26 мая 2016 года С. 50-58 |
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| Main Author: | |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Online Access: | http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000620108 Перейти в каталог НБ ТГУ |
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| 100 | 1 | |a Braun, Sandra L. |9 479764 | |
| 245 | 1 | 0 | |a Social media use for public relations and reputation management in the university setting |c S. L. Braun |
| 504 | |a Библиогр.: 28 назв. | ||
| 520 | 3 | |a This is an examination of social media use for public relations and reputation management at a mid-sized Canadian university. There has been much study about the use of social media for pedagogical purposes, but less for university public relations purposes. Key observations for best practices included having an established guiding philosophy about social media use, encouraging two-way symmetrical communication between students and administrators, adding social media formats in stages versus immediate immersion across all formats, and the importance of maintaining a social media calendar. Challenges in social media include privacy issues, gaining interdepartmental support, and the potential for misuse of information. | |
| 653 | |a соиальные сети | ||
| 653 | |a университеты | ||
| 653 | |a Канада | ||
| 653 | |a публичные отношения | ||
| 653 | |a управление репутацией | ||
| 653 | |a связь с общественностью | ||
| 655 | 4 | |a статьи в сборниках |9 879352 | |
| 773 | 0 | |t Цифровое кочевничество как глобальный и сибирский тренд : материалы III Международной трансдисциплинарной научно-практической WEB-конференции Connect-Universum - 2016, 24-26 мая 2016 года |d Томск, 2017 |g С. 50-58 |z 9785946216104 |w to000581539 | |
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