The role of marketing strategies implementation in positioning of a higher education institution: case of the university "higher school of economics"
The marketing strategy campaigns have been discussed in a variety of business and non-business spheres. The main goal of the article is to investigate the nature of marketing policy in the university field, to explore the influencers of promoting activity, directions for awareness development, to un...
| Published in: | Инноватика - 2020 : сборник материалов XVI Международной школы-конференции студентов, аспирантов и молодых ученых, 23-25 апреля 2020 г., г. Томск, Россия С. 470-473 |
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| Format: | Book Chapter |
| Language: | English |
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| Online Access: | http://vital.lib.tsu.ru/vital/access/manager/Repository/koha:000703120 Перейти в каталог НБ ТГУ |
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| 100 | 1 | |a Konibolotskaya, A. A. |9 680943 | |
| 245 | 1 | 4 | |a The role of marketing strategies implementation in positioning of a higher education institution: case of the university "higher school of economics" |c A. A. Konibolotskaya, K. S. Larina |
| 336 | |a Текст | ||
| 337 | |a электронный | ||
| 504 | |a Библиогр.: 6 назв. | ||
| 520 | 3 | |a The marketing strategy campaigns have been discussed in a variety of business and non-business spheres. The main goal of the article is to investigate the nature of marketing policy in the university field, to explore the influencers of promoting activity, directions for awareness development, to understand the impact of marketing strategies implementation process on the positioning of a particular university. | |
| 653 | |a маркетинговые инструменты | ||
| 653 | |a университеты | ||
| 653 | |a высшее образование | ||
| 653 | |a SWOT-анализ | ||
| 655 | 4 | |a статьи в сборниках |9 879352 | |
| 700 | 1 | |a Larina, K. S. |9 680945 | |
| 773 | 0 | |t Инноватика - 2020 : сборник материалов XVI Международной школы-конференции студентов, аспирантов и молодых ученых, 23-25 апреля 2020 г., г. Томск, Россия |d Томск, 2020 |g С. 470-473 |z 9785936296529 |w to000790377 | |
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| 856 | 4 | |u http://vital.lib.tsu.ru/vital/access/manager/Repository/koha:000703120 | |
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