APA (7th ed.) Citation

Kotler, P. P., & Keller, K. L. K. L. (2006). Marketing management (12th. ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, P. Philip, and K. L. Kevin Lane Keller. Marketing Management. 12th. ed. New Jersey: Pearson Prentice Hall, 2006.

MLA (8th ed.) Citation

Kotler, P. Philip, and K. L. Kevin Lane Keller. Marketing Management. 12th. ed. Pearson Prentice Hall, 2006.