Data science for marketing analytics

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of mu...

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Bibliographic Details
Main Author: Blanchard, Tommy
Other Authors: Bhatnagar, Pranshu, Behera, Debasish
Format: eBook
Language:English
Published: Birmingham, UK Packt Publishing, 2019.
Subjects:
Online Access:EBSCOhost
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