Data science for marketing analytics

Data science for marketing analytics

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of mu...

Полное описание

Библиографическая информация
Главный автор:	Blanchard, Tommy
Другие авторы:	Bhatnagar, Pranshu, Behera, Debasish
Формат:	Электронная книга
Язык:	English
Публикация:	Birmingham, UK Packt Publishing, 2019.
Предметы:	Marketing > Data processing. Marketing research. Python (Computer program language) Information visualization. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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