New Communication Approaches in the Digitalized World
The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digita...
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Newcastle upon Tyne
Cambridge Scholars Publisher,
2020.
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| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
Оглавление:
- Intro
- Table of Contents
- Preface
- Digital Addiction
- Creating Experience in the Digital World
- Cultural Slavery in the Digital Age
- Managing Big Data Turbulence in the Industry World
- Artificial Intelligence in Communication Technologies
- Gender Differences in the Perception of Advertisements
- Artificial Intelligence-Assisted Programmatic Advertising
- Digital Marketing
- Conspicuous Consumption and Postmodern Identity in the Global Show Era
- The Use of Financial Reports in Terms of Communication and the Digital Communications Aspect
- Global Gender Construction of Social Media
- The Importance of Marketing Public Relations for "New" Consumers
- Discourse of Communication in the Digitalized World
- New Game Area in Competition of Brands by means of Digital Transformation
- Melodrama and News
- Use of Digital Materials in Education
- Digital Diplomacy
- Digital Media Literacy and Content Production in Social Media
- Comparison of Feedback Given to Social Media Accounts of News Agencies ın Turkey
- The Digitalization of Politics
- The Collective Intelligence and Its Use in the New Media
- Excellent Public Relations Criteria
- Transformation of the Relationship between Women and Technology
- The New Rising Trend of Social Media: Micro Fame
- Distance Education Applications in the Digitalized World
- Communicatıon Skills for Jobs in the Digital Era
- Social Customer Relationship Management
- The Role of E-Commerce in Green Marketing
- Digital Destiny
- New Advertisement Tools in the Digital Age
- Crisis Communications
- Modern Brand Ambassadors
- Contributors