Integrated Marketing Communications in Risk and Crisis Contexts a Culture-Centered Approach
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, alon...
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| Другие авторы: | , |
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Lanham, Maryland
Lexington Books,
[2021]
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| Серии: | Integrated marketing communication (Lanham, Md.)
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication. |
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| Объем: | 1 online resource (211 pages) |
| ISBN: | 179361878X 9781793618788 |