Integrated Marketing Communications in Risk and Crisis Contexts a Culture-Centered Approach
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, alon...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Lanham, Maryland
Lexington Books,
[2021]
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| Series: | Integrated marketing communication (Lanham, Md.)
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |