Optimizing millennial consumer engagement with mood analysis
"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey
Business Science Reference,
[2019]
|
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"-- |
|---|---|
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522556916 1522556915 |