Optimizing millennial consumer engagement with mood analysis
"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--
| Другие авторы: | , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey
Business Science Reference,
[2019]
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"-- |
|---|---|
| Объем: | 1 online resource. |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 9781522556916 1522556915 |