Application of gaming in new media marketing

Application of gaming in new media marketing

"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also...

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Библиографическая информация
Другие авторы:	Mishra, Pratika, 1981-, Dham, Swati Oberoi, 1983-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, [2019]
Предметы:	Internet marketing. Internet games. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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