Leveraging computer-mediated marketing environments

Leveraging computer-mediated marketing environments

"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...

Полное описание

Библиографическая информация
Другие авторы:	Bowen, Gordon, 1950-, Ozuem, Wilson, 1974-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, [2019]
Предметы:	Internet marketing > Social aspects. Online social networks. Social media. Marketing > Social aspects. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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