Integrated marketing communications, strategies, and tactical operations in sports organizations

Integrated marketing communications, strategies, and tactical operations in sports organizations

"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--

Библиографическая информация
Другие авторы:	Alonso Dos Santos, Manuel, 1981-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global, [2019]
Предметы:	Communication in marketing. Marketing > Technological innovations. Sports administration. GAMES / Gambling / Sports SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / Essays SPORTS & RECREATION / History SPORTS & RECREATION / Reference TRAVEL / Special Interest / Sports EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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