Predicting trends and building strategies for consumer engagement in retail environments

Predicting trends and building strategies for consumer engagement in retail environments

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"...

Полное описание

Библиографическая информация
Другие авторы:	Granata, Giuseppe, 1965-, Tartaglione, Andrea Moretta, 1971-, Tsiakis, Theodosios, 1978-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, [2019]
Предметы:	Retail trade. Consumer behavior. Marketing research. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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