Myth in modern media management and marketing

Myth in modern media management and marketing

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

Библиографическая информация
Другие авторы:	Kreft, Jan, Kuczamer-Klopotowska, Sylwia, 1971-, Kalinowska-Zeleznik, Anna, 1971-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey PA Business Science Reference, [2020]
Предметы:	Mass media > Management. Mass media > Marketing. BUSINESS & ECONOMICS / Industries / Media & Communications TECHNOLOGY & ENGINEERING / Telecommunications EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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