Handbook of research on narrative advertising
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2019]
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"-- |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522597919 1522597913 |