Green marketing as a positive driver toward business sustainability
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
| Other Authors: | Naidoo, Vannie, 1972-, Verma, Rahul, 1989- |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2020]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
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