Green marketing as a positive driver toward business sustainability

Green marketing as a positive driver toward business sustainability

"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--

Библиографическая информация
Другие авторы:	Naidoo, Vannie, 1972-, Verma, Rahul, 1989-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA IGI Global, Business Science Reference, [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Green marketing > Case studies. Green marketing. EBSCO eBooks Case studies. Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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