Digital marketing strategies for tourism, hospitality, and airline industries
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1522597859 9781522597858 |