Handbook of research on retailing techniques for optimal consumer engagement and experiences

Handbook of research on retailing techniques for optimal consumer engagement and experiences

"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.

Библиографическая информация
Другие авторы:	Musso, Fabio, 1960-, Druica, Elena, 1971-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA IGA Global, Business Science Reference, [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Retail trade > Customer services. Customer relations. Consumer behavior. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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