Handbook of research on innovations in Technology and Marketing for the Connected Consumer

Handbook of research on innovations in Technology and Marketing for the Connected Consumer

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to co...

Полное описание

Библиографическая информация
Главный автор:	Dadwal, Sumesh Singh
Другие авторы:	Dadwal, Sumesh, 1973-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global, [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Information technology > Economic aspects. Internet marketing. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

Похожие документы

Managerial issues in digital transformation of global modern corporations
Публикация: (2021)

Managing social media practices in the digital economy
Публикация: (2020)

Impact of digital transformation on the development of new business models and consumer experience
Публикация: (2022)

Digital technologies for entrepreneurship in industry 4.0
Публикация: (2022)

Radical reorganization of existing work structures through digitalization
Публикация: (2018)

Managing diversity, innovation, and infrastructure in digital business
Публикация: (2019)

Developing relationships, personalization, and data herald in marketing 5.0
Публикация: (2022)

Handbook of research on business transformations in the era of digitalization
Публикация: (2019)

Advanced methodologies and technologies in business operations and management
Публикация: (2019)

Global challenges and strategic disruptors in Asian businesses and economies
Публикация: (2021)

Blockchain technology and applications for digital marketing
Публикация: (2021)

Marketing, Creativity and Experiential Design.
по: Matos, Nelson de
Публикация: (2021)

Handbook of research on IoT, digital transformation, and the future of global marketing
Публикация: (2021)

Digital marketing strategies and models for competitive business
Публикация: (2020)

Advanced digital marketing strategies in a data-driven era
Публикация: (2021)

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Публикация: (2019)

Handbook of research on Innovative management using AI in industry 5.0
Публикация: (2021)

Cross-border e-commerce marketing and managing
Публикация: (2021)

Exploring the power of electronic word-of-mouth in the services industry
Публикация: (2020)

Consumer management in the Internet age how customers became managers in the modern workplace
по: Sperber, Joshua
Публикация: (2019)

Application of gaming in new media marketing
Публикация: (2019)

Antisocial media anxious labor in the digital economy
по: Goldberg, Greg
Публикация: (2018)

Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Публикация: (2019)

Technological development and impact on economic and environmental sustainability
Публикация: (2022)

Leveraging computer-mediated marketing environments
Публикация: (2019)

Fostering innovation and competitiveness with fintech, regtech, and suptech
Публикация: (2021)

Strategies and tools for managing connected consumers
Публикация: (2020)

Competition, data and privacy in the digital economy towards a privacy dimension in competition policy?
по: Wasastjerna, Maria
Публикация: (2020)

Handbook of research on sustainable development goals, climate change, and digitalization
Публикация: (2022)

Handbook of research on transmedia storytelling, audience engagement, and business strategies
Публикация: (2020)

Healthy buildings how indoor spaces drive performance and productivity
по: Allen, Joseph G., 1975-
Публикация: (2020)

Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19
Публикация: (2022)

Green, circular, and digital economies as tools for recovery and sustainability
Публикация: (2022)

Handbook of research on driving industrial competitiveness with innovative design principles
Публикация: (2020)

Handbook of research on economic and political implications of green trading and energy use
Публикация: (2019)

Frameworks for sustainable development goals to manage economic, social, and environmental shocks and disasters
Публикация: (2022)

Gender differences in technology and innovation management insights from experimental research
Публикация: (2020)

Critical perspectives on diversity, equity, and inclusion in marketing
Публикация: (2022)

The Home Workplace A Builder's Guide to Its Environment, Energy and Economy.
по: Perley, Daniel R.
Публикация: (2021)

Climatenomics Washington, Wall Street, and the economic battle to save our planet
по: Keefe, Bob, 1966-
Публикация: (2022)