Handbook of research on innovations in Technology and Marketing for the Connected Consumer
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to co...
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| Format: | eBook |
| Language: | English |
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Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Chapter 1. Transformative power of smart technologies enabled by advances in AI: changing landscape for digital marketing
- Chapter 2. Reshaping business organizations through gamification
- Chapter 3. Social media use as an enabler of marketing evolution in knowledge-intensive SMEs
- Chapter 4. Technology and sharing economy-based business models for marketing to connected consumers
- Chapter 5. Post-truth and marketing communication in technological age
- Chapter 6. Millennials vs. cyborgs and blockchain role in trust and privacy
- Chapter 7. Internal marketing cybersecurity-conscious culture
- Chapter 8. Cyber threat ransomware and marketing to networked consumers
- Chapter 9. Impact of supply chain digitalisation on a connected global market
- Chapter 10. Integrating big data analytics into retail services marketing management: the case of a large shopping center in London, UK
- Chapter 11. Technology-enabled marketing and supply chain collaboration
- Chapter 12. Characteristics of millennials and technology adoption in the digital age
- Chapter 13. The role of digital advertising in shaping ideals and consumption choices in the digital era: effectiveness of digital advertisements
- Chapter 14. The impact of augmented reality advertisement on customer engagement in the era of connnected consumers
- Chapter 15. The effect of blogging on fashion consumption
- Chapter 16. Using social media and digital marketing tools and techniques for developing brand equity with connected consumers
- Chapter 17. Digital trends in education operations and marketing
- Chapter 18. Innovative trends in technology for marketing of events
- Chapter 19. Marketing innovation in tourism
- Chapter 20. Technology-supported marketing for sustainable tourism in the Himalayas
- Chapter 21. Digitalisation of the global fintech industry.