Handbook of research on decision-making techniques in financial marketing

Handbook of research on decision-making techniques in financial marketing

"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--

Библиографическая информация
Другие авторы:	Dinçer, Hasan, 1982-, Yuksel, Serhat, 1983-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Financial institutions > Marketing. Financial services industry > Marketing. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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