Handbook of research on decision-making techniques in financial marketing

"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--

Bibliographic Details
Other Authors:	Dinçer, Hasan, 1982-, Yuksel, Serhat, 1983-
Format:	eBook
Language:	English
Published:	Hershey, PA Business Science Reference, an imprint of IGI Global [2020]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Financial institutions > Marketing. Financial services industry > Marketing. EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

Table of Contents:

Chapter 1: Measuring Financial Literacy of the Housewife to Generate Marketing Strategies
Chapter 2: Financial Marketing-Based Role of Exchange Rate to Increase Foreign Trade in Turkey
Chapter 3: The Effects of Exchange Rate on Export Performance in Tanzania
Chapter 4: Competitiveness of International Business
Chapter 5: Evaluating the Importance of Behavioral Finance in the Financial Marketing Area
Chapter 6: Examining the Effects of Strategies, Competition Intelligence, and Risk Culture on Business Performance in International Enterprises
Chapter 7: Innovative Call Center Applications Focused on Financial Marketing in the Turkish Banking Sector
Chapter 8: The Importance of Ethics and Corporate Social Responsibility in Financial Markets
Chapter 9: Globalization Phenomenon and Cruising of Multinational Companies Under Global Market Conditions
Chapter 10: The Relationship Between Foreign Direct Investment and Financial Development in OECD Countries
Chapter 11: Understanding the Investment Behavior of Individual Investors
Chapter 12: Acquisition of Financial Literacy as a Life Skill
Chapter 13: Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing
Chapter 14: Evaluation of Customer Expectations-Based New Product and Service Development Process
Chapter 15: Role of Agility in the Banking Sector in Competitive Globalization Era
Chapter 16: The Importance of PESTEL Analysis for Environmental Scanning Process
Chapter 17: The Relationship Between Economic Growth and Innovation
Chapter 18: The Role of Central Bank in Competitive Environment
Chapter 19: Analysis of the Effects of Macroeconomic Factors on Entrepreneurship
Chapter 20: PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector
Chapter 21: Testing the Validity of Taylor's Rule on Developing Countries for Effective Financial Marketing
Chapter 22: The Concentration From the Competition Perspective in the Turkish Banking Sector
Chapter 23: The Impact of US Monetary Growth on Bitcoin Trading Volume in the Current Economic Uncertainty
Chapter 24: The Relationship Between Commodity Prices and Selected Macroeconomic Variables in Turkey
Chapter 25: From the Working Order of Akhi-Tradesmen Organization to Economic Geography

Handbook of research on decision-making techniques in financial marketing

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