Impacts of online advertising on business performance

Impacts of online advertising on business performance

"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--

Библиографическая информация
Другие авторы:	Semerádová, Tereza, 1989-, Weinlich, Petr, 1976-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Internet advertising. Electronic commerce. Success in business. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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