Managing social media practices in the digital economy

Managing social media practices in the digital economy

""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--

Bibliographic Details
Other Authors: Alavi, Shirin, 1980-, Ahuja, Vandana
Format: eBook
Language:English
Published: Hershey, PA Business Science Reference (an imprint of IGI Global), [2020]
Series:Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
Subjects:
Information technology > Economic aspects.
Marketing > Technological innovations.
Social media > Economic aspects.
Social media and society.
Technologie de l'information > Aspect économique.
Marketing > Innovations.
Médias sociaux > Aspect économique.
Médias sociaux et société.
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
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Description
Summary:""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Physical Description:1 online resource (xxvi, 312 pages).
Bibliography:Includes bibliographical references and index.
ISBN:1799821870
9781799821878

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