Managing social media practices in the digital economy

Managing social media practices in the digital economy

""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--

Библиографическая информация
Другие авторы: Alavi, Shirin, 1980-, Ahuja, Vandana
Формат: Электронная книга
Язык:English
Публикация: Hershey, PA Business Science Reference (an imprint of IGI Global), [2020]
Серии:Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
Предметы:
Information technology > Economic aspects.
Marketing > Technological innovations.
Social media > Economic aspects.
Social media and society.
Technologie de l'information > Aspect économique.
Marketing > Innovations.
Médias sociaux > Aspect économique.
Médias sociaux et société.
EBSCO eBooks
Electronic books.
Online-ссылка:EBSCOhost
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Описание
Итог:""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Объем:1 online resource (xxvi, 312 pages).
Библиография:Includes bibliographical references and index.
ISBN:1799821870
9781799821878

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